Investigating The Influencing Factors On Students’ Behavioral Intention To Adopt E-Learning In Private Libyan Universities
Keywords:
E-learning adoption, Behavioural intention, (TAM), (TRA), (TPB), Private Libyan Universities, Subjective Norms, Attitude Towards E-learning, Actual Use, Expected Ease of Use, Expected BenefitAbstract
The study examined the influence of factors on students’ behavioral intentions to adopt e-learning in private Libyan universities. To achieve this, the mediating variable was added, which is actual use. Research gap: Research on the adoption of e-learning in Libyan private universities is limited, with the factors of tangible benefit, ease of use, subjective standards and attitude towards e-learning not being fully explored. Local challenges such as infrastructure issues, cultural attitudes toward online education and faculty readiness and institutional support for students to adopt e-learning have also not been fully explored. The researcher uses the technology acceptance model, the theory of rational action, and the theory of planned behavior to identify the main determinants. The literature was reviewed in light of the study variables. The study relied on descriptive survey research using random sampling technique. The experimental sample for the study consisted of 35 respondents from students at private Libyan universities. A questionnaire was used to collect data. The results showed that the percentage of males was 80% greater than that of females. The result also showed that there is a large difference between students in terms of age, as the highest percentage was between 30-40 years. This is because those who use e-learning the most are bachelor’s students and postgraduate students, which greatly affects the efficiency in using e-learning tools. The study aims to enhance services. E-learning is a response to modern organizations that prioritize efficient service delivery. Future research should explore student and faculty experiences, government policies, and external factors such as COVID-19. The study recommended the necessity of using technology in teaching and learning to raise the level of independent learning among students.
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